We went to Moab with a mission. In order to get better in business, we decided to become like our customers. We chose a trending tourist town with many similarities to Estes Park. We hiked on the trails, shopped in the stores, ate in the restaurants, walked on the streets, and visited with the locals. We tested new outdoor products for the store on their red, rugged and rocky trails. We found new lines of merchandise to sell. We listened to the stories of locals regarding tourists and the growth of their town. We worked on 115 orders, created countless new designs, planned new store fixtures, and left inspired to make Brownfield's better.
The best education in life always comes from experience. Thanks, Moab. You know who you are and you are grateful for what you have...a lesson we all do well to remember.