Our Story

Estes Park’s Favorite Store Since 1956

Welcome to Brownfield’s — a Colorado tradition for nearly 70 years!  Our beloved store in downtown Estes Park is known for outstanding quality, fair prices, and warm hospitality.  Whether you’re looking for Estes Park souvenirs, outdoor apparel, or gifts for friends back home, you’ll find something for everyone at Brownfield’s.

From Saddles to Souvenirs

Brownfield’s first opened in 1956 in the Bartlett Building on Moraine Avenue, selling saddles, cowboy boots, and western wear.  In 1961, we purchased the building at 350 East Elkhorn Avenue, where we’ve welcomed visitors every summer since 1962.

Over time, our focus evolved from western goods to outdoor lifestyle products — clothing, hats, gifts, and gear perfect for exploring Rocky Mountain National Park.  What hasn’t changed is our commitment to great value and friendly service.

A Building with History

Part of our store was once a home built around 1909 by the Preston family.  That historic house still forms the heart of Brownfield’s today.  Throughout the decades, Brownfield’s has undergone numerous renovations and facelifts—each one blending historic character with practical improvements. 

From the 1963 stable-style roof to the 1984 western front added during Estes Park’s Urban Renewal project, Brownfield’s has always reflected the spirit of the mountains.

Adapting and Growing

In September 2013, another major flood reshaped Estes Park—and once again, Brownfield’s adapted.  The store replaced flooring, refreshed the layout, and made aesthetic updates to create a more open and welcoming shopping experience.  In recent years, we’ve continued to grow and improve:

• 2019:  New exterior color scheme and refreshed façade
• 2021:  Expansion with a new office building
• 2022–2023:  Full interior renovation, nearly doubling our space to 7,000 sq. ft.

When we reopened for our 67th season over Memorial Day Weekend 2023, we celebrated not just a remodel — but the next chapter in the Brownfield’s story.

A Fresh Store Every Season

Brownfield’s is open seasonally — and each year, we start from scratch!  Every winter, we sell out of our merchandise, redesign our displays, and curate a brand-new collection for the next season.  Our team works all winter to ensure every spring feels fresh, fun, and unmistakably Brownfield’s.

For those who love watching the transformation, you can follow the “Becoming Brownfield’s” journey each year on our Facebook page.

Everything’s Better at Brownfield’s!

Come experience why generations of visitors have made Brownfield’s a must-stop in Estes Park.  Whether it’s your first visit or your fiftieth, we can’t wait to welcome you.